Area of Expertise

My area of expertise is teaching others how to hand letter and create compelling designs and packages through digital and print materials. The services I offer are to help small business owners stand out amongst their competition. I offer these services so you can focus on the business aspect and I'll help in creating compelling visuals for your brand. 


Services

custom-Lettering 

From lettering designs, lettering art, logo designs, and hand lettered package design I help you stand out from the crowd. I offer custom lettering for products, print and digital collateral to help your business feel more personable. 


Website Design 

Your website needs to represent you. It's a place where people get to know who you are, what you offer, and how to keep in touch with you. I offer front end web design to help you showcase your best self using responsive templates on squarespace and WordPress. Through a consultation call and where you are in your business, we decide which one is the best fit for you. 


Design Consultations

Need to bounce ideas with someone? Not sure if you're headed in the right direction? Let's chat and I can help you cultivate your ideas and set up actionable steps of what you need to focus on when it comes to design.


Original Art 

Are your walls bare? Does it need a spruce of lively color? Need a conversational piece to create small talk when you have guest over? Perhaps you're looking to give a unique gift to someone. Art is a way for me to connect with others and help bring stories to life. Get in touch to purchase a custom piece or purchase a print.


Let's Collaborate

I absolutely love working with people and building lasting relationships along the way. It's exciting to hear what people are working on and allow me to help them in their process. Does this sound like you? Are you ready for a collaboration mash up? Currently I'm available for client work and consultations. Feel free to get in touch and I'll respond as soon as I'm available.

 

RESEARCH

Once the design process begins I set to work understanding how to approach the needs of my client. This involves familiarizing myself with the clients goals and taking a deeper look into their target audience as well as any competitors.

 

SKETCHING

Sketching allows concepts to be freely and loosely translated to paper. This portion of the process is a discovery phase where ideas are explored and a deeper understanding of the subject matter is established. 

 

DEVELOPMent

Once sketching is complete I take the final concepts and translate those to digital format. This allows me to make adjustments based on clarity at the required sizes and begins the process of establishing the final color palette.



 

FINAL REVIEW AND ADJUSTMENTS

The final concept is reviewed in detail before delivery. Any adjustments that need to be made are completed during this process and any exports are also inspected for quality.

DELIVERING THE FINAL CONCEPT

Once the concept is complete I send a detailed case study to the client. This case study contains an overview of my design process for their project and dicusses how the final solution accomplishes the goals of the client.

Once the final invoice has been paid the deliverables (vector files and any exports) are emailed to the client.


Need a recap? 

  • You fill out a questionnaire.

  • Then we do a phone consultation.

  • If you are a good fit, you will receive a proposal, which includes a time frame and a price. 

  • Once you have accepted it, we’ll both sign a project contract, and you’ll make an initial payment for the project to begin.

  • I do not start a project without an initial security payment.

  • We go into further details during consultation and agreement.

  • Once the design is completed - I’ll give you one design, the best one based on the design goals of the project. 

  • You send me final final payment for the project and you’ll gain access to the deliverables. 
     

Are you ready? Let's get started. 


Establishing Trust and Roles

So we’ve decided to collaborate on this project but we must first have a mutual trust and understanding of our roles.

You (the client) should feel confident in my ability to execute a design that fulfills your requirements and likewise I should feel confident that you (the client) will provide those requirements.

Since you are a professional in your field you have a clear understanding of your marketplace and target audience. Therefore you are willing and able to provide goals and content for the project.

As the designer (me) it is my responsibility to take the goals we have established and deliver a solution that matches those goals.

 

 

 

GOALS

Establishing goals is crucial to delivering a solid final product. This discussion is very thorough and covers all of the information necessary to complete the project.

OPEN DISCUSSIONS

The goal of each project is to provide value to you (the client). Because of this we will need to have honest and upfront conversations about the project. Hesitation to request clarification or ask questions could result in misunderstood and/or undefined goals.

PRICING

Money is not a primary focus throughout the consultation. It is my responsibility to understand what the project will require and what value it will add before discussing a price. Generally an initial price quote can be determined from the questionnaire but further consultation may be required.

I do not charge hourly. Instead I devote myself to finding a solution to the established goals based on the value the final solution brings. It would be very difficult to quantify the time and effort spent both at my desk and away during the design portion of the process.

PROPOSAL AND AGREEMENT

After the client and I have completed the consultation phase and have a clear understanding of the goals and terms, a final document is sent to the client containing the project goals along with the terms of our agreement.

 

READY TO GET STARTED? BOOK YOUR CALL Today!