"Any time you see Duck tape in the world that is a design opportunity." This is 100% true! and typically that deals with physically designed products. However, the power of design doesn't stop there.
Design is much more than the look and feel of something. It's the whole experience.
Here are some ways design can be used and integrated:
- Design as a service
- Design as a product
- Design as an experience
Who you are and how you project yourself is designed. It's done through communication, of how you wish to be perceived - essentially it's part of your branding.
Just think about it - Self Image is a design concept. We can signal our own perceptions and design ideals by using design as a strategy.
Try to get feedback from the general public on a design change. The public tends to think of improved versions of things that already exist. The lateral leaps that take place come from those who are dreamers and those that are very engaged with what people want and need.
Designers dream of things that delight and surprise us. Designers can execute and deliver.
Designers are able to look at nature and use that as inspiration. From the patterns that certain insects make to asking questions like,
How would nature solve this?
Using nature and the natural world for inspiration is known as Biomimicry.
Remember that design is powerful and can connect with people on a visceral level. Design can engage the curiosity of customers or delight them with something unique and special.
Here are some ways the power of design can affect you in your business:
Identity and designing for your customer
- a stronger identity for your business
- a well designed product or service will help you stand out from the competition.
- design adds value to a product or service that you offer.
- it adds consistency and brand recognition
Design can also improve the way your business operates:
- providing efficiency in its processes,
-cost-effective of raw materials,
-and the quality of its packaging.
Design covers much more than just the outward appearance of products or the graphic elements of things such as your website, packaging and marketing materials. It plays a part in nearly every aspect of what most businesses do.